Bowers & Wilkins makes some of the best speakers in the world. The Zeppelin uses the same type of tech found in their fabulous high-performance home speakers.
The B&W Zeppelin was first introduced in 2007. Back then, iPod docks were becoming extremely popular as people moved from physical media to iTunes with all of their music stored on their iPod. The market was full of relatively inexpensive docks that sounded just ok. Bowers & Wilkins rocked the world with the Zeppelin. Not only did it just look totally cool, but it had the sound you would expect from B&W, big, rich, full, and accurate. We loved the first Zeppelin and many of our customers still have them in use today with a vintage iPod.
The original Zeppelin was by far the most expensive unit of its time, but the sound and design made it totally worth the cost. It set a trend for more expensive docks that tried to compete, but those competitors just helped show people how much better the Zeppelin was and it became dominant, with a 90% market share above $500. That tells you how good it was.
As iPods waned in popularity with streaming coming on, B&W made two more models of the Zeppelin, the Zeppelin Air in 2011, and the Zeppelin Wireless in 2015. These brought in more streaming options and also had some updates to the components for better performance.
Bowers & Wilkins is one of those great companies that take what they learn making their 30K+ loudspeakers and eventually trickle down that technology even into something like the Zeppelin. We were very sad when the Zeppelin was discontinued as we loved the look and the sound.